The Concept: People seek out others for first dates when the economy turns down and sentiment falls (they’re lonely!).
The Proof: Match.com notices strong patterns on its site that correspond to economic downturns. The company said the fourth quarter of 2008 was its busiest period in seven years (its second busiest weekend ever came when the Dow dropped to five-year lows in November 2008). Match said traffic also spiked after the Sept. 11 attacks.